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  • Company Profile

    Gree Electric Appliances Inc. of Zhuhai is an international air conditioning enterprise which has integrated R&D, manufacturing, marketing and service. So far, it has developed three brands, namely GREE, TOSOT and KINGHOME, with a wide product range which includes residential air conditioners, central air conditioners, air source water heaters, smart phones, home appliances, refrigerators, etc. In 2015, Gree ranks No. 385 in Forbes Global 2000 and No. 1 in household appliances industry.

    Brand Strategy

    From a small factory with annual production value of only 20 million RMB to the world’s largest air conditioning company, Gree has grown into an international home appliances enterprise after more than 20 years of development.


    GREE Creates Much Sales Chance
    GREE was founded in 1991. At the beginning, GREE was a small factory with only window air conditioners’ production lines and the annual production volume was less than 20,000 sets. With a series of marketable products, GREE captured market opportunities and started to build the brand image which had laid a good foundation for future development.


    Making Better Air Conditioners
    During the year 1994 to 1996, GREE started to focus on product quality improvement by launching the quality policy of “making superior products, building famous brand, expend business scale, to be the world first class quality”, by implementation of “ Making Superior Product Strategy”, and by the establishment and gradual improvement of quality management system, the release of “12 Injunctions by President” and the promotion of “Zero Defection Project” are all the witness to GREE’s firmness in raising product quality. Since then, GREE product quality has been emphasized in products R&D, production and transportation. GREE superior air conditioners also have brought good opportunities for its sales.

    Dong Mingzhu
    Chairperson of the Board for Gree Group of Zhuhai
    Chairperson of the Board and President of Gree Electric Appliances Inc. of Zhuhai
    May. 2012 until now Chairperson of the Board of Zhuhai Gree Corporation Chairperson of the Board and President of Gree Electric Appliances Inc. of Zhuhai
    Oct. 2006 ~ May. 2012 Vice Chairperson of the Board and President of Gree Electric Appliances Inc. of Zhuhai
    Apr. 2001 ~ Oct. 2006 General Manager of Gree Electric Appliances Inc. of Zhuhai
    Oct. 1997 ~ Apr. 2001 Vice General Manager of Gree Electric Appliances Inc. of Zhuhai
    Jan. 1995 ~ Oct. 1997 Director of Sales Department of Gree Electric Appliances Inc. of Zhuhai
    Nov. 1994 ~ Jan. 1995 Deputy Director of Sales Department of Gree Electric Appliances Inc. of Zhuhai
    Mar. 1990 ~ Nov. 1994 Salesperson of Gree Electric Appliances Inc. of Zhuhai

    Deputy to the 10th, 11th and 12th National People’s Congress; Member of the Standing Committee of China National Democratic Construction Association; Member of the 10th Executive Committee of the All-China Women’s Federation; Member of Committee of Experts for the 13th five-year plan of National Development and Reform Commission; Messenger of UN Sustainable Urban Development, etc.

    Honors include: "National Labor Model" awarded by the State Council; "National May Labor Prize" awarded by State General Labor Union; "March 8th Red Banner Pacesetters of China" awarded by the All-China Women’s Federation; "CCTV China Economic Figure of the Year" for 3 times; "World’s 50 Most Powerful Business Women" ranked by the U.S. Fortune for 9 times. etc…

    Dong Mingzhu wrote two autobiographies recording her work experience in Gree. The remuneration was donated to support students.

    Gree Honors
    2015
    2014
    2013
    2011
    2009
    2006
    2005
    2001
    1997
    2015 Charity Donation Special Award of Merit
    Zhuhai Red Cross Association
    International Achievement of the Year
    RAC Cooling Industry Awards 2015
    Commerical Air Conditioning Product of the Year
    HVR Awards 2015
    National Science & Technology Progress Award (Second Prize)
    State Council of the PRC
    National Award for Technological Invention
    State Council of the PRC
    USHA Best Quality
    USHA
    National Science & Technology Progress Award (Second Prize)
    State Council of the PRC
    Emirates Quality Mark
    Emirates Authority For Standardization & Metrology
    Climate Control Awards 2011
    CPI Industry
    Energy Saving and “A” Class Energy Label Certificate
    Brazil Standard Quality Supervision Bureau, Brazil Energy-saving Committee
    Top 50 Listed Companies in China with Best Business Potential
    China Securities Asia Business Consuliting Co., Ltd,
    The Most Competitive Brand
    Ministry of Commerce of the PRC
    World Brand
    General Administration of Quality Supervision, Inspection and Quarantine of the PRC, China Top Brand Strategy Promotion Committee
    Exemption from Export Inspection (for window type and split type air conditioners)
    General Administration of Quality Supervision, Inspection and Quarantine of the PRC
    Quality Summit New York 2005
    B.I.D (BUSSINESS INITIATIVE )
    Gold Star from the 18th World Quality Commitment
    B.I.D (BUSSINESS INITIATIVE )
    22th International Award For Best Trade Name
    European Entrepreneurs’ Association
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